http://shawnhardy.com Shawn Hardy Creative Thu, 03 Jan 2013 14:54:44 +0000 http://shawnhardy.com en http://shawnhardy.com/Unbound-10-YEAR-REPORT http://shawnhardy.com/following/shawnhardy.com/Unbound-10-YEAR-REPORT Thu, 03 Jan 2013 14:54:44 +0000 Shawn Hardy Creative 4323977 Unbound For 10 years BTHFF has offered assistance to those who need it. Shelter for the homeless, safety for the abused, and nourishment for the hungry. To those who have been helped it has meant much more; it has provided freedom from what binds them. Unbound, is a 10 year retrospective that chronicles the unselfish efforts of all who have taken part with images of freedom partnered with stories of success. Agency: Park&Co | Role: Art Direction & Design | © 2012 Shawn Hardy <img src="http://payload101.cargocollective.com/1/1/46084/4323977/1_810.png" width="810" height="660" width_o="810" height_o="660" src_o="http://payload101.cargocollective.com/1/1/46084/4323977/1_o.png" data-mid="22845957" border="0" align="left"/><img src="http://payload101.cargocollective.com/1/1/46084/4323977/2_810.png" width="810" height="660" width_o="810" height_o="660" src_o="http://payload101.cargocollective.com/1/1/46084/4323977/2_o.png" data-mid="22845964" border="0" align="left"/><img src="http://payload101.cargocollective.com/1/1/46084/4323977/3_810.png" width="810" height="660" width_o="810" height_o="660" src_o="http://payload101.cargocollective.com/1/1/46084/4323977/3_o.png" data-mid="22845993" border="0" align="left"/><img src="http://payload101.cargocollective.com/1/1/46084/4323977/4_810.png" width="810" height="660" width_o="810" height_o="660" src_o="http://payload101.cargocollective.com/1/1/46084/4323977/4_o.png" data-mid="22846000" border="0" align="left"/><img src="http://payload101.cargocollective.com/1/1/46084/4323977/5_810.png" width="810" height="660" width_o="810" height_o="660" src_o="http://payload101.cargocollective.com/1/1/46084/4323977/5_o.png" data-mid="22846008" border="0" align="left"/><img src="http://payload101.cargocollective.com/1/1/46084/4323977/6_810.png" width="810" height="660" width_o="810" height_o="660" src_o="http://payload101.cargocollective.com/1/1/46084/4323977/6_o.png" data-mid="22846015" border="0" align="left"/><img src="http://payload101.cargocollective.com/1/1/46084/4323977/7_810.png" width="810" height="660" width_o="810" height_o="660" src_o="http://payload101.cargocollective.com/1/1/46084/4323977/7_o.png" data-mid="22846023" border="0" align="left"/><img src="http://payload101.cargocollective.com/1/1/46084/4323977/8_810.png" width="810" height="660" width_o="810" height_o="660" src_o="http://payload101.cargocollective.com/1/1/46084/4323977/8_o.png" data-mid="22846033" border="0" align="left"/><img src="http://payload101.cargocollective.com/1/1/46084/4323977/9_810.png" width="810" height="660" width_o="810" height_o="660" src_o="http://payload101.cargocollective.com/1/1/46084/4323977/9_o.png" data-mid="22846043" border="0" align="left"/><img src="http://payload101.cargocollective.com/1/1/46084/4323977/10_810.png" width="810" height="660" width_o="810" height_o="660" src_o="http://payload101.cargocollective.com/1/1/46084/4323977/10_o.png" data-mid="22846052" border="0" align="left"/><img src="http://payload101.cargocollective.com/1/1/46084/4323977/11_810.png" width="810" height="660" width_o="810" height_o="660" src_o="http://payload101.cargocollective.com/1/1/46084/4323977/11_o.png" data-mid="22846056" border="0" align="left"/> Unbound For 10 years BTHFF has offered assistance to those who need it. Shelter for the homeless, safety for the abused, and nourishment for the hungry. To those... http://shawnhardy.com/Park-Co-AGENCY-PROMTIONS http://shawnhardy.com/following/shawnhardy.com/Park-Co-AGENCY-PROMTIONS Mon, 12 Nov 2012 21:04:40 +0000 Shawn Hardy Creative 626616 Park&Co Agency Promotion & Identity For over fifteen years Park&Co has been situated on a busy corner in city not particularly known for ad agencies. We decided to start telling people in our own unique ways. We have made a real effort to put ourselves out there as an agency that is interested in being different and innovative. Agency: Park&Co | Role: Senior Art Director | © 2012 Shawn Hardy The Story of the Story Park&Co has a brand with 15 years of history. In that time an expertise of telling the stories of our clients has manifested. This booklet tells the story of "An Agency with a Story." <img src="http://payload.cargocollective.com/1/1/46084/626616/1_810_810.png" width="810" height="630" width_o="810" height_o="630" src_o="http://payload.cargocollective.com/1/1/46084/626616/1_810_o.png" data-mid="19012159" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/626616/2_810_810.png" width="810" height="630" width_o="810" height_o="630" src_o="http://payload.cargocollective.com/1/1/46084/626616/2_810_o.png" data-mid="19012169" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/626616/3_810_810.png" width="810" height="630" width_o="810" height_o="630" src_o="http://payload.cargocollective.com/1/1/46084/626616/3_810_o.png" data-mid="19012174" border="0" align="left"/> Words On The Window We took words like “Philosopher”, “Nerd”, and “Activist” and pasted them on our windows that we look out of everyday while we create ads, videos, websites, and movements. By using words that allude to creativity, and insight, we hoped to create intrigue in relation to our building, so that people would talk about it, google us, or just look at our space in a different way. <img src="http://payload.cargocollective.com/1/1/46084/626616/words_810.png" width="810" height="525" width_o="810" height_o="525" src_o="http://payload.cargocollective.com/1/1/46084/626616/words_o.png" data-mid="19012430" border="0" align="left"/> Park&Co Agency Promotion & Identity For over fifteen years Park&Co has been situated on a busy corner in city not particularly known for ad agencies. We decided to... http://shawnhardy.com/Donate-Life-SHARE-WHAT-S-INSIDE-FACEBOOK-APP http://shawnhardy.com/following/shawnhardy.com/Donate-Life-SHARE-WHAT-S-INSIDE-FACEBOOK-APP Mon, 12 Nov 2012 20:56:48 +0000 Shawn Hardy Creative 3715086 Share What's Inside Signing yourself up to become an Organ Donor is not a decision that most people like to think about and represents things that we all do our best to put out of our minds. It is also a decision that can save lives. Being such a tough topic to talk about the Share What's Inside Facebook App had a little fun with it. Players can donate their virtual organs to their friends along with jab. All in the name of fun and saving lives.Agency: Park&Co | Role: Art Direction | © 2012 Shawn Hardy Share What's Inside Signing yourself up to become an Organ Donor is not a decision that most people like to think about and represents things that we all do our... http://shawnhardy.com/Plant-Something-INTEGRATED-CAMPAIGN http://shawnhardy.com/following/shawnhardy.com/Plant-Something-INTEGRATED-CAMPAIGN Thu, 12 Apr 2012 17:27:20 +0000 Shawn Hardy Creative 567106 Plant Something It's common knowledge that plants are nice to look at and smell good, but few of us think about the other value that plants provide. The Plant Something campaign speaks of the benefit of plant life in an irreverent way to encourage people to take a stand and Plant Something. Because whether it be a flower, a tree or a bush it will benefit you far beyond sight and smell.Agency: Park&Co | Role: Art Direction & Design | © 2012 Shawn Hardy <img src="http://payload.cargocollective.com/1/1/46084/567106/ana1_810.png" width="810" height="534" width_o="810" height_o="534" src_o="http://payload.cargocollective.com/1/1/46084/567106/ana1_o.png" data-mid="16347916" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/567106/ana2_810.png" width="810" height="534" width_o="810" height_o="534" src_o="http://payload.cargocollective.com/1/1/46084/567106/ana2_o.png" data-mid="16347913" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/46084/567106/ana4_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload.cargocollective.com/1/1/46084/567106/ana4_o.png" data-mid="16348635" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/567106/web2_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload.cargocollective.com/1/1/46084/567106/web2_o.png" data-mid="16348530" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/567106/web3_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload.cargocollective.com/1/1/46084/567106/web3_o.png" data-mid="16348526" border="0" align="left"/> Plant Something It's common knowledge that plants are nice to look at and smell good, but few of us think about the other value that plants provide. The Plant... http://shawnhardy.com/Goodwill-Dream-TV-CAMPAIGN http://shawnhardy.com/following/shawnhardy.com/Goodwill-Dream-TV-CAMPAIGN Mon, 09 Jan 2012 13:15:50 +0000 Shawn Hardy Creative 2520137 Goodwill Retail TV :30's For many people shopping is like entering a dream world where they can become whomever or whatever they want. Transformations take place as we imagine ourselves with our new things and what they will help us become. "Woman Wonderland" and "Mancave" highlight how the immense variety and selection coupled with the low prices at Goodwill make this dream world possible. Agency: Park&Co | Role: Art Direction | © 2012 Shawn Hardy Goodwill Retail TV :30's For many people shopping is like entering a dream world where they can become whomever or whatever they want. Transformations take place as... http://shawnhardy.com/Goodwill-Second-Chance-TV-CAMPAIGN http://shawnhardy.com/following/shawnhardy.com/Goodwill-Second-Chance-TV-CAMPAIGN Mon, 02 Jan 2012 14:17:48 +0000 Shawn Hardy Creative 2520142 Goodwill Donations TV :30's There are many reasons people move on in life. With change we grow out of the things from our past. "Teddybear" and "Unicorn" were created to let consumers know that Goodwill understand the changes in life that we all go through and are a good home to those unused things. These spots also emphasize that donating to Goodwill is doing a good thing for you and your community. Agency: Park&Co | Role: Art Direction | © 2012 Shawn Hardy Goodwill Donations TV :30's There are many reasons people move on in life. With change we grow out of the things from our past. "Teddybear" and "Unicorn" were... http://shawnhardy.com/Goodwill-Imagine-PRINT-CAMPAIGN http://shawnhardy.com/following/shawnhardy.com/Goodwill-Imagine-PRINT-CAMPAIGN Thu, 29 Dec 2011 17:32:21 +0000 Shawn Hardy Creative 2520212 Goodwill Retail Print Campaign Goodwill is a place where shoppers find a completely unique combination of items. Additionally, this selection changes with every day and every location. Variety is a vast understatement, shoppers can find clothes, household items, sporting goods and much more. The "Imagine" campaign was developed to highlight that variety but also emphasize the side of each of us that does not buy things, but buys what we imagine ourselves as with those things.Featured on Ads of the World | Agency: Park&Co | Role: Art Direction & Design | © 2012 Shawn Hardy <img src="http://payload11.cargocollective.com/1/1/46084/2520212/goodwillMale_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload11.cargocollective.com/1/1/46084/2520212/goodwillMale_o.png" data-mid="13047871" border="0" align="left"/><img src="http://payload11.cargocollective.com/1/1/46084/2520212/goodwillFemale_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload11.cargocollective.com/1/1/46084/2520212/goodwillFemale_o.png" data-mid="13047845" border="0" align="left"/><img src="http://payload11.cargocollective.com/1/1/46084/2520212/goodwillFemlae_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload11.cargocollective.com/1/1/46084/2520212/goodwillFemlae_o.png" data-mid="13047854" border="0" align="left"/> Goodwill Retail Print Campaign Goodwill is a place where shoppers find a completely unique combination of items. Additionally, this selection changes with every day... http://shawnhardy.com/Expect-More-Arizona-Game-PRINT-CAMPAIGN http://shawnhardy.com/following/shawnhardy.com/Expect-More-Arizona-Game-PRINT-CAMPAIGN Sun, 06 Nov 2011 14:35:09 +0000 Shawn Hardy Creative 2216531 Expect More Arizona Print Campaign The focus of this campaign was to educate parents on the importance of being involved in their children's education, but also giving them tools in which to do so. The ad presents the messaging, but is also an educational game for parents to cut out and play with their children. Agency: Park&Co | Role: Art Direction & Design | © 2012 Shawn Hardy <img src="http://payload.cargocollective.com/1/1/46084/2216531/game_o_810.png" width="810" height="674" width_o="810" height_o="674" src_o="http://payload.cargocollective.com/1/1/46084/2216531/game_o_o.png" data-mid="13048037" border="0" align="left"/> Expect More Arizona Print Campaign The focus of this campaign was to educate parents on the importance of being involved in their children's education, but also... http://shawnhardy.com/Expect-More-Arizona-Aim-Higher-TV-CAMPAIGN http://shawnhardy.com/following/shawnhardy.com/Expect-More-Arizona-Aim-Higher-TV-CAMPAIGN Sun, 06 Nov 2011 14:35:02 +0000 Shawn Hardy Creative 2105553 EMAZ "Milestones" & "Aim Higher" The focus of this campaign was to educate parents on the importance of being involved in their children's education, but also inspiring them as to the possibilities of what their children can become. The campaign also lets parent know that the key to their children's success lies at the home. Agency: Park&Co | Role: Art Direction | © 2012 Shawn Hardy EMAZ "Milestones" & "Aim Higher" The focus of this campaign was to educate parents on the importance of being involved in their children's education, but also... http://shawnhardy.com/Girl-Scouts-It-s-A-Girl-s-World-PRINT-COLLATERAL http://shawnhardy.com/following/shawnhardy.com/Girl-Scouts-It-s-A-Girl-s-World-PRINT-COLLATERAL Thu, 20 Oct 2011 17:14:07 +0000 Shawn Hardy Creative 2116689 Girl Scouts of Arizona Print Collateral Think Girl Scouts and you’ll undoubtedly think one thing: thin mints. And you wouldn’t be wrong – those ubiquitous cookies are a huge part in making Girl Scouts of America one of the world’s most recognized brands. They asked us to forget about the cookies and everything else we knew about Girl Scouts. They wanted us to create a new icon, one that spoke to the organization’s commitment to fostering leadership and independence among the next generation of young women in Arizona. They explained to us that the cookies were only a means to an end. Their focus is on taking girls from all over Arizona and nurturing the things inside them that can turn them from an average girl, a potential victim or a passive member of society into a strong woman who will one day change the world.Featured on Ads of the World | Agency: Park&Co | Role: Art Direction & Design | © 2012 Shawn Hardy <img src="http://payload.cargocollective.com/1/1/46084/2116689/1_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/1_o.png" data-mid="13057490" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/2_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/2_o.png" data-mid="13057522" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/3_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/3_o.png" data-mid="13057491" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/4_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/4_o.png" data-mid="13057529" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/5_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/5_o.png" data-mid="13057498" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/8_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/8_o.png" data-mid="13057546" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/7_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/7_o.png" data-mid="13057505" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/6_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/6_o.png" data-mid="13057537" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/46084/2116689/9_810.png" width="810" height="520" width_o="810" height_o="520" src_o="http://payload.cargocollective.com/1/1/46084/2116689/9_o.png" data-mid="13057511" border="0" align="left"/> Girl Scouts of Arizona Print Collateral Think Girl Scouts and you’ll undoubtedly think one thing: thin mints. And you wouldn’t be wrong – those ubiquitous...